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CHEN

is a product design lead with 10 years of experience

in designing for AI commerce, authentication, and enterprise data platforms. 

What excited her the most about design is turning ambiguous, high-stakes systems into scalable product experiences, frameworks, and team practices.

UI/UX Design

RECENT UI/UX WORK

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Voice-First Agentic Commerce - VISA

Lead Product Designer|Embedded Device|Vibe Coding | Voice AI Agent | 2026

UX Lead responsible for in-vehicle driver information system, enabling partner OEMs and internal Visa PMs to visualize in-car payment experience with AI agent.

EV Plug and Charge - VISA

Lead Product Designer| 2025

Designed a multi-device provisioning and authentication framework to drive industry alignment and establish standards for EV charging.

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Lead Product Designer| Design Strategy | 2022-2024

Authentication - VISA

Increased issuer enablement from ~40% to ~80% globally by creating authentication flows, UX best-practice guidance, and cross-regional alignment workshops.

Visa Intelligent Commerce

Lead Product Designer|Vibe Coding|Design for Trust | 2026

Enables AI agents to autonomously browse, compare, and complete transactions for consumers, incorporating tokenization, identity verification, and spending limits for a secure shopping experience.

Global Data Office - VISA

Lead Product Designer|Data Visualization|2025

Design for enterprise-wide data strategy, governance, and architecture.

LUCY - AMEX

Lead Product Designer| 2018-2019

Led design of 18 features for a data application at AMEX

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Institute for the Science of Teaching & Learning - ASU

Web Design, Mobile App

ISTL is a learning and research institute that belongs to  Arizona State University. I have worked with developers, researchers, and instructors to provide design solutions that meet their needs.

Research

Research

Pricing, packaging, and positioning marketing research

Lead Researcher|Marketing Strategy|2021

A pricing and market research initiative presented to C-level executives that influenced Keap’s pricing and positioning strategy and saved the company a six-figure engagement with an external research vendor.

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Website interruptive research 

Lead Researcher & Designer|Marketing Strategy|2021

Increase brand credibility, drive webpage engagement, and increase the conversation rate for demo signup

LUCY - UX Study

Researcher|2017

Increase brand credibility, drive webpage engagement, and increase the conversation rate for demo signup

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OTHER

Institute for the Science of Teaching & Learning - ASU

Web Designer|2016 - 2017

ISTL is a learning and research institute that belongs to  Arizona State University. I have worked with developers, researchers, and instructors to provide design solutions that meet their needs.

GCU Mobile App

Mobile App Redesign | Redesign | 2016

Partner with lead designer to redesign GCU Mobile App. It is an application that helps improve the campus experiences for both students and visitors.

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Thank you for visiting :)

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I am a lifelong learner, creator, and collaborator with a passion for exploring diverse fields. 
Most recently, I’ve been diving into neuroscience, which has provided me with fresh perspectives on design.
Ultimately, my core mission as a designer is to craft meaningful product experiences that solve real problems and delight users.

Let’s continue the conversation:
(And yes, ice cream is my favorite food)
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